Coneflower, also known as echinacea, is a wonderful perennial native to the U.S. midwest and prairies. It does best in a light loamy soil, but will do well in any well-drained soil. Full sunlight and heat are best for full flowering, while they can tolerate some light shade, we recommend at least 6 hours of full sun each and every day. Once established they are very drought resistant making them a great plant for those looking for a low water/ low maintenance garden. As a perennial flower, if cared for correctly echinacea will return with new growth each year. It's a star of the garden easy to grow, native, and keeps a long-lasting bounty of color all summer and well into fall.